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Ten Tips for Finding the Right Speaker
Selecting the right speaker is one of the most important elements in
a successful meeting. Selecting the right speaker for your meeting can
be a daunting task, as speakers are available in every fee range and
specialty topic.
The National Speakers Association, comprised of more than
3,600 professional speakers, has compiled these tips to help make your
meeting a success.
Determine the needs of your audience.
Thorough knowledge of the needs of your group is essential
in selecting the right speaker. Does your meeting require that the
audience leave with specific or technical information? Do you need someone
to motivate the group to sell? Are you looking for after-dinner
entertainment with a message?
Establish your date, time and budget.
Start looking for a speaker as soon as the date for your meeting is set.
Identify the type of speaker who will best match the needs of
your audience.
Locate your resources.
Personal referrals are a great way to narrow your search.
Ask colleagues for recommendations. Speakers bureaus locate and
book speakers according to your specifications and needs.
Review your options and interview your speaker candidates.
Select your speaker. Hire a professional and you'll hire an
ally. Professional speakers understand that your reputation is riding on
their performance.
Get it in writing. You should have a letter of agreement or
contract that clearly outlines the expectations of both you and
your speaker.
Work with your speaker.
Set the stage. Make sure the room is set up for optimum
impact. Consider the number of chairs and how they are arranged.
Also, consider room temperature and lighting.
Evaluate the results:Have your audience complete
evaluations on the speaker and his/her presentation.
Gregory P. Smith, author of The New Leader, and How to
Attract, Keep and Motivate Your Workforce. He speaks at conferences,
leads seminars and helps organizations solve problems. He leads an
organization called Chart Your Course International located in
Conyers, Georgia. Phone him at (770)860-9464 or send an email
Gregory
Smith
Business
Columnist
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