The Avenue Peachtree City Launches Second Annual Bloom Campaign: A Celebration of Sustainability and Connection

This spring initiative invites the Peachtree City community to enjoy a lineup of events and offerings to welcome the season 

PEACHTREE CITY, Ga. (March 31, 2026)–The Avenue Peachtree City today announced the return of BLOOM, a celebration dedicated to sustainable living and seasonal experiences. Taking place from April 1 through May 17, BLOOM will transform the lifestyle center into a lively destination for community engagement, featuring live music, charitable initiatives, family-friendly activities and more. 

“We’re excited to reintroduce BLOOM to the Peachtree City community with a thoughtfully curated lineup of events that foster meaningful community connections,” said Kelly Lawrence, marketing manager at The Avenue Peachtree City. “From charitable efforts like our Stepping into Spring shoe drive to interactive gatherings like our Spring Festival, this year’s programming highlights how guests can embrace the energy and renewal of the season.”

BLOOM 2026 will feature a wide selection of themed activities for guests to enjoy, including:

First Day of BLOOM Festivities: Fri., April 3 from 4:00 – 9:30 p.m. – Central Park

Join The Avenue Peachtree City on April 3 as the center officially kicks off BLOOM with a variety of community-focused, family-friendly events and activities, including:

• Arts and Crafts Market: 4:00 – 9:30 p.m.: Watch Central Park transform into an open-air gallery of local creativity. The center’s Arts and Crafts Market will showcase handcrafted goods and original artwork from talented creators, including members of the Newnan Coweta Art Association, offering guests a chance to browse a unique selection of one-of-a-kind pieces.
• Spring Festival and Bunny Photos: 5:30 – 7:30 p.m.: Guests can enjoy outdoor fun with festive face painting, interactive activities and photo opportunities with the Easter Bunny, creating memorable springtime moments for families and friends.
• Egg ‘Hunt’: Starting at 6:00 p.m.: Children ages two to 10 are invited to participate in a community egg hunt, racing to collect treats and fill their baskets with seasonal goodies. Families are encouraged to arrive early, as this popular event begins promptly at 6:00 p.m.
• First Friday: 7:00 p.m. to 9:30 p.m.: Guests can enjoy an evening of live music during the center’s First Friday series in partnership with The Venus Kings. Bringing music lovers and the community together through entertainment and shopping with local vendors and retailers, The Venus Kings will open the night with a performance at 7:00 p.m., followed by a set from The Natti Lovejoys. 

For those who aren’t able to attend this month’s performance, head to The Avenue Peachtree City on May 1 for the next edition of First Friday, which will feature performances from The Venus Kings and Highway 54 Blues Band.

Stepping into Spring Shoe Drive: Sat., April 4 at 4:00 p.m. – Kendra Scott

Hosted by Kendra Scott, this shoe drive will provide shoppers the opportunity to give back to the community by donating new or gently used shoes and sneakers to Bloom Fosters, who will distribute them to children in need. 

ON x Fleet Feet Scavenger Hunt: Thurs., April 9 at 6:30 p.m. – Fleet Feet

Lace up those shoes and head to the center for an interactive scavenger hunt throughout Peachtree City, hosted by ON and Fleet Feet. 

Starting at 6:30 p.m., participants will have 45 minutes to complete a series of challenges, earning raffle entries through selfies, tasks and social media posts. Once the timer runs out, attendees will reconvene at 7:25 p.m. for prizes, giveaways and more, delivering a fun, high-energy experience for all participants.

LifeSouth Blood Drive: Wed. April 22 from 12:00 p.m. to 6:00 p.m. – Suite 1050

Guests are encouraged to support the LifeSouth Blood Drive by donating blood to help this community-focused initiative. All donors will receive a LifeSouth umbrella, and platelet and double red cell donors will also receive a $40 e-gift card.

Fur-ever Spring: Sat., April 25 from 2:00 p.m. to 5:00 p.m. – Central Park

Pet lovers are invited to enjoy a lively afternoon celebrating their four-legged friends. The event will feature professional pet photography by Shannon Hughes Pet Photography, training demonstrations by Serenity K9 and a selection of local pet vendors, offering a fun and engaging experience for pets and their owners.

For more information on events and promotions, visit www.avenuepeachtreecity.com.