TCBY in the Braelinn Village Shopping Center in Peachtree City opened in November of 2010. In the year since opening its doors and serving their first cup of frozen yogurt, the shop has ingrained itself in the community and become a destination for friends and families, the young and old, local residents and people from neighboring communities.
According to owner Mike Murtaugh the name and reputation of TCBY, which marked their 30th anniversary in September, is a big draw, especially in a market increasingly filled with competition, but efforts to connect with the community have only strengthened the store’s appeal. TCBY has had a presence with local schools, teaming up with the annual Battle for the Troops soccer event between McIntosh and Starr’s Mill and giving Booth’s drama department a place to showcase their production of “Beauty and the Beast” to their customers.
“That was such a fun day,” Murtaugh said, recalling some of the costumed characters, including Lumiere the candlestick, performing at the store.
Murtaugh also performed some “random acts of yogurt,” surprising members of the Starr’s Mill band and volleyball teams and McIntosh football teams with some treats after a practice or car wash.
TCBY also worked with the local Relay for Life last year, inviting some of the organizers to come to the store to spread the word about the new location of last year’s event. He has also worked with local churches on the Spirit Nights and helped them spread the word about mission trips and welcomed some local Irish Dancers to perform last St. Patrick’s Day.
Murtaugh also stressed the importance of supporting other local businesses. He buys as much as he can of the many of the products the store uses at local businesses, including fresh fruit from the Kroger in the Braelinn Village Shopping Center, and some cakes and other treats for toppings from Something Delightful.
Over the summer, TCBY introduced their truck to bring “street treats” to different events. With the converted Chevrolet 3100 series truck with an Arctic Cloud freezer in the back, Murtaugh can deliver 1,200 street treats to an event. The truck made its debut in the 4th of July Parade in Peachtree City and got an amazing reception. He was able to do some catering on the set of “The Walking Dead,” bringing some relief to the cast, crew and dozens of zombies.
Being out and about has helped TCBY, but the taste of the frozen yogurt and the service keeps people coming back. TCBY serves Super Fro-Yo, which has a minimum of three grams of fiber per serving (4 fl. oz) as well as a minimum of seven types of live and active cultures, and is 120 calories or less. Murtaugh has introduced homemade waffle bowls, while keeping the price of the frozen yogurt the same. They have also added do it yourself frozen yogurt floats to be used with the Coke Freestyle machine, which now boasts more flavor combinations. The cakes and pies are also flying off the shelves as the holiday nears.
TCBY in Peachtree City marked their one year anniversary last Saturday with special deals throughout the day. It was all a way for Murtaugh to say thank you to the community for their support this year and to introduce themselves to people who may not have stopped by yet.
TCBY is located at 532 Crosstown Drive in Peachtree City. Phone 770-631-9803 or find them on Facebook for more information.
