New store aims to satisfy community’s Apple needs


Darryl Peck has been working with Apple since the 1980s, developing award-winning software for Macintosh computers in the 1980s and 90s and selling software and accessories on-line on one of the first internet retail web sites in existence.

In 2007, Peck and his wife, Anne, opened the first peachmac store in Athens. They opened one in Augusta the next year and one in Macon the year after that.

This year, the Pecks are opening two more stores, one in Marietta, which opened eight weeks ago, and one in The Avenue Peachtree City, the grand opening of which is set for Saturday at 10 a.m.

“There are a lot of places that are desperate for an Apple presence,” said Peck, noting that the location of the closest Apple Store is at Lenox Mall in Atlanta. “peachmac sells 1,300 items, we do trade-ins, customers don’t need an appointment, we do out of warranty service work, offer one on one training with PeachPlus Training and will also offer two to three free workshops a week.”

“We’re the Apple resource for the community,” Peck added. “We live and breathe this stuff.”

The object for the Pecks was to get their new stores opened by the holidays because it is believed that 2010 will be an iPad Christmas. The iPad is 95 percent of the tablet market and products like iPods and Macs are also very popular, spanning generations.

“It doesn’t take a scientist to use this stuff,” Peck stated. “Everything works together – the iPhone, the iPad and the computer, plus everyone knows how to use their finger.”

peachmac currently does not sell the iPhone, but there will be plenty of iPhone accessories available at the store. Peck stated that his company has quickly built a following in the cities they have stores in because they recognize that their customers’ time is valuable. Aside from the solid customer service his staff provides, the main reason peachmac has been successful is because of the products.

“Apple just keeps hitting one grand slam after another,” Peck said.

He and his crew have been tirelessly working and training, preparing for what he said was their biggest grand opening ever. The event will feature some large product giveaways, but people must register for them on-line prior to attendng the event.

Visit and get your code, one per customer, and when you go to the grand opening, you will be asked to enter the code in a computer. One lucky winner will take home a MacBook and another will win an iPad. There will be a host of other prizes given away and the first 200 customers in the store will receive a free t-shirt.

peachmac in Peachtree City will start with 10 employees and a few more will likely be added by the holidays. Peck is excited to be opening a store in Peachtree City and has heard a lot of great feedback from the community as news of their opening has begun to spread.

For more information on peachmac, visit