Trader Joe's recruitment signs are an early April Fool's joke

Trader Joe’s recruitment signs are an early April Fool’s joke

March 10, 2025

Ellie White-Stevens

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The Trader Joe’s recruitment signs by the golf cart tunnels near the Avenue are a prank, according to Kelly Lawrence, Marketing Manager for The Avenue Peachtree City. She still has “no comment” on whether Trader Joe’s is coming to their property at all.

However, and this is a pretty big however, an anonymous employee at The Avenue indicated that they were coming to the Books-a-Million spot, but when pressed about whether contracts were signed, could not comment.

So whether the former BAM location really will become a Trader Joe’s is still a little nebulous. But those signs, suggesting that starting pay would be $69,999, and that there’s a hiring event on April 1? Fake.

We hope you got a good laugh, Prankster. We think the traffic won’t be a joke if the Trader Joe’s really does settle in at The Avenue.

Ellie White-Stevens

Ellie White-Stevens is the Editor of The Citizen and the Creative Director at Dirt1x. She strategizes and implements better branding, digital marketing, and original ideas to bring her clients bigger profits and save them time.

7 responses to “Trader Joe’s recruitment signs are an early April Fool’s joke”

abacus55

April 30, 2025

Peachtree City is not listed on Trader Joe’s website in the new stores section. You would think we’d be seeing them advertise a new store.

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BUFFdriver

March 11, 2025

This location was a grocery store before Books A Million moved in. I didn’t shop there because it was inconvenient at the time due to the location. What was that…14 or 15 years ago? Now the location is even worse due to traffic.

If a Trader Joe’s moves in…I’m not making the special trip to shop there. I’ll stick with Publix.

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1. secret squirrel
  
  March 11, 2025
  
  No big deal but that space was build-to-suit for BAM/ Joe Muggs when the Avenue opened. You may be thinking of Williams Sonoma several doors down which closed a couple of years ago.
  
  You are very correct that a TJs will make the already hellish parking there an utter nightmare. There may be some parking lot changes coming but they simply cannot accommodate what’s coming. And TJs does not permit online ordering and makes third-party shopping (Instacart) very difficult; one of their corporate missions is to force in-store shopping.
  
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  1. Busy Bee
    
    March 11, 2025
    
    Actually BUFFdriver is correct. The original tenant when The Avenues first opened was a small boutique grocery store called Harry’s in a Hurry. It was similar to Fresh Market and offered a lot of gourmet prepared foods such as fancy chicken salad, etc. It was part of a local Atlanta chain called Harry’s, which ultimately went out of business and the other Atlanta locations were taken over by Whole Foods. Or maybe the chain was actually bought by Whole Foods, I can’t remember the exact details. Harry’s in a Hurry at The Avenues closed when the chain went out of business (or was sold), then was replaced by Books-a-Million.
    I actually shopped at Harry’s in a Hurry a few times. It was good, but expensive, so not an every day kind of grocery store.
    
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    1. secret squirrel
      
      March 11, 2025
      
      Absolutely correct. My mistake totally. Pre 15+ years ago and many brain cells gone.
      
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    2. Gcort49
      
      March 17, 2025
      
      Harry’s In a Hurry was started by one of the 2 brothers who opened the Dekalb Farmers Market. I remember the two selling vegetables from a small weekend stand in Decatur on North Decatur rd, my old neighborhood. Perseverance paid off for both. The brothers had a sibling squabble, which forced one to open Harry’s, in an attempt to be a competitor. Brotherly love won out, they rejoined and, you are correct, Harry’s sold out. Some locations(only local Atlanta) have been turned into Whole Foods, as they looked to expand national. The timing was perfect for all involved.
      
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secret squirrel

March 10, 2025

TJ’s has definitely signed leasing paperwork.

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