Pinewood Forest officials at the Aug. 2 meeting of the Fayetteville City Council agreed to consult with city staff to develop a strategy and assurances for having the 900 acres owned by Pinewood on Veterans Parkway have a mailing address of Pinewood, Ga. while maintaining the Fayetteville zip code.

Pinewood Forest President Rob Parker said the idea behind the move is to provide Pinewood Atlanta Studios and the Pinewood Forest mixed-use development with a marketing tool to attract “young creatives” to the area.

“We need to get them here first, and get our Pinewood brand better known,” Parker said. “It’s about place-making.”

Parker requested a letter to the postal service indicating that the city would not be opposed to the new designation.

After a brief conversation, Parker agreed to work with City Manager Ray Gibson to develop a strategy to accomplish the request, along with reasonable assurances that Pinewood would not propose a de-annexation for the next 10 years.