TCBY is new destination at Braelinn Village


From the minute you open the door and enter the new TCBY at Peachtree City’s Braelinn Village off Crosstown Rd., you can tell you’re in for a treat.

Armed with funky furniture and bright colors, this self-serve TCBY aims to be a destination, a place for people and families to go to enjoy a unique and healthy treat. In addition to the frozen yogurt, of which there are always 12 flavors on tap (18 if you count the twists), there are frozen pies and cakes and the Coca-Cola Freestyle Machine.

There are only 300 Coca-Cola Freestyle Machines in the world. The machine gives the customer 106 different drink options and, thanks to microdosing, every drink is the perfect pour. One simply approaches the touch screen, chooses the flavor of the Coca-Cola product they want and instantly the cup will fill with the right flavor, taste and amount of carbonation each time. It is just one of many futuristic elements that gives TCBY and their customers the sense of trying something different.

You can’t have a TCBY without the Y (yogurt) and there are numerous flavors to choose from including chocolate and vanilla to the famous White Chocolate Mousse, Peanut Butter, Mountain Blackberry, Cheesecake, Peach and more. There will always be at least two no sugar added flavors and there are some nonfat and non dairy options as well. A person could eat very healthily at TCBY, choosing the right flavor and kind and then adding some fresh fruit as a topping. One could also go crazy with the flavors and then add a wide variety of toppings like cereal, nuts, candy, hot fudge, caramel and sprinkles. Customers pay by the ounce (45 cents an ounce) and can go as big or small as they want.

Owner Mike Murtaugh is excited to be a part of the community and plans are already under way for schools and church groups to have spirit nights at the store. He sees his store as being a destination for people of all ages and invites everyone to come check them out this Saturday when they have their official grand opening. The first three ounces for customers will be free and there will also be discounts on the frozen pies and cakes for those interested in picking up a treat for Thanksgiving.

This is the first self-serve TCBY in Georgia and the third in the country and Murtaugh thinks it will be a big hit for Peachtree City and Fayette County.
“The other night we had 200 people in here in three hours, as a thank you to those who helped us realize this dream, and there was a family of five just siting around a table, talking and enjoying their treats,” said Murtaugh. “That’s what I want this place to be, some place where you can get away for a little while and enjoy a healthy treat.”

TCBY has free wi-fi and flexible seating and gives people something different to try. It is a wonderful fit in the recently redesigned Braelinn Village Shopping Center and is a golf cart destination for people of all ages.

TCBY is located at 532 Crosstown Rd. Phone770-631-9803 for more information.