The Fred’s Nancy Price gets added job, new title


Nancy Price, current manager of the Frederick Brown Jr. Amphitheater, is the new executive director of the Peachtree City Tourism Association, city officials announced late Friday afternoon after The Citizen’s Peachtree City edition press time.

The decision was made at the monthly board meeting held Wednesday night, and approved by the City Council on Thursday night, according to a city news release sent via email at 4:04 p.m. Friday. The council had held a closed-to-the-public executive session following their meeting for a “personnel matter.”

Here’s the rest of the official news release:

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Price, who was hired in October 2008 by Peachtree City to manage The Fred, had previously worked as the Main Street director and as the Downtown Development director for the city of Fayetteville from 2001-2008.

During this time, she was responsible for the oversight of economic development and revitalization of the Main Street District as well as management of the Historic Train Depot and Welcome Center, the Holiday Dorsey Fife House Museum, the Hollingsworth House event facility and the Villages Amphitheater.

As Main Street Director, she also planned all of the major downtown events and festivals. During her six years in Fayetteville, she applied for and received grants to fund a pocket park, way-finding signage and marketing support.

For the last several months, the PCTA has carefully examined many options while they studied the best and most efficient manner to fill the executive director position, and remain fiscally responsible during these economically challenging times, said Kai Wolter, the PCTA’s chairman pro-tem.

Beginning June 1, Price will assume all tourism-related activities, but will continue to manage the Frederick Brown Jr. Amphitheater. The city will provide all personnel services for the PCTA through an agreement between the city and the association, where the PCTA will reimburse the city for tourism-related functions. The amphitheater will remain under the city umbrella, and the Visitors Center will share space in the box office location at The Fred.

Wolter remarked, “We feel that by sharing space, the Visitors Center and The Fred will operate as efficiently as possible because not only will the office be shared, but the employees will be shared and cross-trained as well. The city complex on McIntosh Trail is really the heart of much of the tourist activity that takes place within our city. The Visitors Center will be able to service a greater number of people, as well as offer a more convenient location than we previously had. With the new location, we anticipate that we can utilize our ambassador volunteers and even expand the hours to include weekends. Nancy’s experience and connection with our community speaks for itself, and we are thrilled to name her as the new executive director of the PCTA.”

Price has resided in Peachtree City for 29 years with her husband Ron. She has three children and five grandchildren.

She is a member of the Peachtree City Rotary Club, the Fayette County Chamber of Commerce, past president of the American Heart Association, a graduate of Leadership Fayette, the recipient of the Chet Wells Award and a member of Christ Our Shepherd Lutheran Church.

Price’s previous work experience includes marketing director for Regions Bank and special events coordinator for RMG Advertising. She also owned and operated her own promotions and special event company, Priceless Promotions.

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The above between the dotted lines is the news release from the city.

The PCTA has been embroiled in a power struggle with the City Council for several months over its direction and even its reason for existence. The chairman and the previous executive director resigned recently.

The naming of Price and her subsequent ratification by the council Thursday night seem to signal that the power struggle is over.

The Citizen’s columnist, Peachtree City businessman Scott Bradshaw, talked about some of the issues facing the PCTA and the council in a column March 2.