A few years

later, Japp joined with longtime friend George Johnson to start a new

potato chip operation called "Mrs. Japp's Chips." Their big

breakthrough came with the invention of the continuous fryer that made

chips that were lighter and had less oil content than others then available.

The name of the company was changed to Jays in the 1940s.

After World

War II, the potato chip industry began to boom. Jays bolstered its position

in the market by including recipes on its bags of chips created by Japp's

wife, Eugenia.

At a time when

families sought ways to stretch their means, her idea of using potato

chips in recipes such as a tuna casserole caught on. This helped to transform

potato chips from a kids snack into a part of the American diet.

Today, Jays

is said to be a top-selling potato chip brand in the Midwest. The company

also manufactures and distributes a full line of quality snacks including

its signature Jays Potato Chips, O-KE-DOKE popcorns, Krunchers!, tortilla

chips and a line of Hot Stuff snacks.

To learn more,

visit the Web site at www.jaysfoods.com.

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