Beyond personal

taste and preference, case ready combats another problem that most shoppers

face when they go to the grocery store: time. Every consumer's schedule

may not allow for a visit to the meat department during its high-traffic

period. Case ready meats, in their variety of cuts, sizes and flavorings,

can be available as long as the grocery stores' doors are open. A fuller

meat case with more choices every hour of the day is a direct result of

case ready packaging.

Also, case

ready packaging is more leak resistant than overwrapped packages from

the store's back room. A few years ago, a trip to the grocery store would

often result in sticky hands and gooey liquid all over the shopping cart.

In recent years, the leaks have dramatically subsided due in large part

to many grocery stores' increased use of case ready meats.

How do you

recognize case ready packaging? The grocery store's meat department personnel

are a great resource for identifying the case ready meats carried by that

particular store and answering any consumer questions.

For more information

about case ready packaging, contact Cryovac/ Sealed Air Corporation via

e-mail at [email protected].

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