In fact, when

asked, nearly two-thirds of consumers claim they would rather keep the

hole than have more candy. Of those who hold the hole in highest regard,

40 percent argue that the hole is what makes a Life Savers what it is

and 36 percent cite tradition as the reason for hole preservation.

Further research

revealed that nearly 10 percent of respondents enjoy sticking their tongue

in the hole and claim the design is what makes a Life Savers candy so

much fun to eat.

Pep-O-Mint,

born in 1912, was the first Life Savers to ever feature a hole. Boiled

drops, first called Life Savers Fruit Drops, were introduced in 1924.

The flavors included Lemon, Lime, Orange and Assorted.

It was not

until 1929 that technology was developed for the production of boiled

drops to have a hole.

The national

promotion features a whole lot of Life Savers sans hole (1,000,006 to

be exact). Lucky consumers who find the complete candy "Win The Hole

Thing"the prize depicted inside the candy's filled in hole.

There are five

grand prize instant win game pieces redeemable for a Volkswagen New Beetle

GLX 1.8T, and 1,000,001 first prize game pieces good for Who Wants To

Be A Millionaire CD-ROM Games.

Grand prize

winners will find a winning certificate along with their candy.

To play, look

for specially marked rolls and bags of Life Savers while supplies last.

Instant win game pieces can be found in random packages emblazoned with

the "Win The Hole Thing" promotional logo.

Contest open

to legal U.S. residents. No purchase is necessary to play.

Delicious Data

· On average,

54 miles of Life Savers roll candy is produced in one year. That's enough

candy to stretch from New York to Los Angeles nearly ten times.

· Approximately

100 rolls of Life Savers are produced each minute. That's more than 200

million rolls of Life Savers every year.

· More

than 46 billion Life Savers are produced each year, weighing in at 57.5

million pounds.

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