Pathway picks up awards

Wednesday, January 10, 2001

Pathway picks up

awards

Pathway Communities,

the developer of SummerGrove and Avery Park in Newnan and Monarch Village

in Henry County, impressed the Greater Atlanta Home Builders Association

with its marketing, public relations and advertising efforts. Pathway

was awarded five gold and five silver Professionalism awards at a recent

banquet held at the Georgia World Congress Center in Atlanta. The Professionalism

awards recognize excellence in home building, marketing and advertising.

Pathway received

gold awards for best magazine print ad (Pathway), best multiple page magazine

print ad (Pathway), best newspaper ad (Avery Park), best direct mail campaign

(SummerGrove) and best brochure (Pathway). The silver awards were for

best four-color ad (Monarch Village), best newspaper ad (Monarch Village),

best billboard (Monarch Village), best Web site (SummerGrove) and best

land planning (SummerGrove).

Pathway also

learned marketing efforts for SummerGrove and Peachtree City had received

silver awards from the National Association of Home Builders. Silver award

winners are eligible for a gold, to be awarded at the national convention

in Atlanta in February 2001. Other silver winners competing against Pathway

are Watermark in California, Ryland Homes in Florida, Notomas Park in

California and Newmark Homes in Texas.

McRae Communications,

Pathway's advertising and public relations agency, developed the Web site,

print ads, brochure and all other elements of Pathway's marketing campaign.