The

two pound transmitter is about the size of a

telephone answering machine and gives prospective

buyers enough information to know if they want a

closer look.

It

plugs into any grounded electrical outlet and has

a range of about 300 feet.

Potential

buyers need only pull their car up in front of

the house and tune their car radio to 1610 AM to

hear the realtors voice give a three minute

description of the property.

"No

other marketing tool anywhere guarantees that

kind of captive audiences," said Gary

Marshall of Assist 2 Sell.

The

talking house concept stems from the notion that

people are buying neighborhoods before they are

buying homes.

According

to Realty Electronics, who manufactures the

transmitters, realtors across the country are

typically receiving a 300-500 percent increase in

sign call responses.

"Talking

house is another advertising tool that gets

people to call the office and deal with us

directly," said Marshall.