The
Frederick Brown Jr. Amphitheater had its most successful
season ever in 1999, according to reports at this week's
meeting of the Development Authority's Amphitheater
Committee.
Thanks to
sponsorships totalling $134,500 and more than 45,000 in
attendance for the summer, the 2,200-seat venue was able
to increase its overall entertainment budget by 40
percent. This allowed the amphitheater to secure many
top-flight acts for the Summer Concert Series.
To
accommodate a waiting list that contained some 580 names,
a second night was added to each weekend performance,
giving patrons the choice of attending Friday night or
Saturday night. Attendance for the summer was at 87
percent of capacity with two nights of shows for each
performer.
Three acts
- Gordon Lightfoot, Grand Funk Railroad and K.C. and
the Sunshine Band - each sold out their Friday night
shows this summer.
The 1999
sponsorship program was the most successful in the
amphitheater's history, according to reports. In addition
to $95,000 in cash, sponsors contributed $38,500 in
merchandise through various trade agreements this season.
Many of
these sponsors provided giveaways for patrons at shows
throughout the year, with such prizes as sport water
bottles, a computer, golf outings, cell phones, gift
certificates, a hot water heater, barbecue grills,
magnets, stress balls, beach tote bags, coolers, picnic
baskets, tennis lessons, brunches/dinners for two, use of
a golf cart for a weekend, sports/entertainment tickets,
and a weekend getaway.
Amphitheater
representatives reported the highest satisfaction levels
ever from this year's annual survey. Patrons also select
possible acts for next year through the survey, and the
results of that should available in another month or so.
A number of
features have been added or improved this year, such as a
new light board, back truss lighting, stage wings, rain
shelter globes and turnstiles, while the entrance was
enhanced with shrubs and bushes and some old fencing was
eliminated.
The
Amphitheater is currently considering expansion plans for
the concession areas and ticket windows, as plans for
those were reviewed at Monday's meeting.







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