Ad Creative Intake Form Ad Creative Intake Form The Citizen - Ad Creative Intake Form Tell us about your business, your campaign goals, and what the ad should say — we'll use this to build your creative. Name Name First Name First Name Last Name Last Name Phone * Email * What's the main goal of this campaign? (e.g. build awareness, drive phone calls, drive website visits, promote a specific offer/sale/event, announce something new). If more than one, tell us which comes first. Who are you trying to reach? Describe your ideal customer (age, life stage, location, etc.) and the #1 reason someone chooses you over a competitor. What should the ad say? Tell us the single most important thing you want someone to know or feel, the problem your customers deal with before they find you, what life looks like after they choose you, and any exact wording/tagline you want used. How should this ad feel? (e.g. professional & polished, warm & friendly, bold & energetic, fun & playful, other) What should someone do after seeing the ad? (e.g. call us, visit our website, schedule an appointment online, visit our location, other) Brand assets: Do you have a logo file, brand colors, or brand guidelines to share? List what's attached or tell us where to find them. Also list any photos you'd like featured (team, location, product, customers). Compliance: Any required legal language, licensing numbers, or disclaimers that must appear? Any claims we should NOT make (e.g. "best," "#1," pricing guarantees, medical claims)? Approval & turnaround: Who approves the final design? What's the best way to reach you with proofs? Do you need this by a specific date — if so, when? Business Name * Business Website Ad Package / Placement (e.g. Preferred Banner Package) Campaign Start Date Campaign End Date (or "ongoing") Phone number or URL to display (if different from above) Submit If you are human, leave this field blank.
