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Over two decades in marketing have shown me that the heart of any thriving brand isn’t found in advertising alone. It’s also in the friendships, conversations, and understanding that come from being an active part of the place you call home.
A Simple “Hello” on the Street
For me, that means walking down the street, introducing myself to fellow business owners and residents, asking if there’s anything I can do to help their day. Over time, these small gestures can spark new opportunities and nurture genuine connections.
More than anything, it’s about listening to what people need and leaving room for something meaningful to grow.
Cherishing Fayette County’s Moments
Some of the best moments I’ve had in Fayette County have been from random stops in the mom-and-pop shop or at the small pop-ups.
We all have moments like that: the corner coffee shop where the barista greets you by name, the shop where your kid picks out their first ‘big’ bicycle, the restaurant where the waitress remembers your order without writing it down. That’s not marketing. That’s what a community feels like, and I believe that feeling is worth more than any short-term boost in revenue.
What Truly Lasts
Money comes and goes. Holidays come and go. Platforms come and go. The connections we build with the people around us stay real and true. These neighbors also remind us who we are and why our work matters. When we invest in a community event, lend a hand, or just show up to support someone else’s dream, we’re doing more than any ad campaign ever could.
Rooted in Community
That’s where my vision for this community takes root: coming together with those around us. You’ll find there’s always someone ready to lend an ear, extend a hand, or share what they have. It’s just about listening, caring, and giving back to the people and places that make this place feel like home. Stick with your neighbors, and you’ll never stand alone.
This type of content is just a taste of what you can expect in each week’s Fresh Look Friday blog. If you’d like insights like these delivered straight to your inbox, sign up for the newsletter here: http://jasonhunterdesign.com/fresh-look-friday/.
Cheers!
Jason Bass
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