When your business website was fresh, new, and exciting, you proudly sent people the link, knowing it represented you and your brand well. Now? Maybe it’s a little embarrassing. Slow, clunky, and outdated. It’s starting to feel more like a relic than a resource.

While you might be landing new clients through word-of-mouth and networking, those potential customers still check your website before making a decision. If they find a confusing mess instead of a great experience? Well… let’s just say your competitor’s ultra-sleek, one-click-booking website is looking real appealing right now.

The Website You Deserve

Be honest. When was the last time you really looked at your website the way a potential customer would? If you weren’t you, would you stay? Or would you hit the back button? A website today doesn’t have to be fancy, but it does need to be…

1. Fast (no longer than 3 seconds to load)
2. Mobile-friendly (because people are searching from their phones)
3. Easy to navigate (give them a map)
4. Clear in its messaging (for immediate understanding)

Your website should be working for you 24/7, seriously, converting visitors into leads while you sleep. If it’s not doing that, it’s time for a refresh.

Time to Give Your Website a Raise

Think of your website like an employee. If it’s underperforming, making customers frustrated, and losing sales, you wouldn’t just ignore it. You’d either fix the problem or let it go. The good news? You don’t have to start from scratch. Sometimes, a few tweaks can turn your website into the very asset your business deserves.

This could look like…

1. Making your homepage extremely clear (about what you do and who for)
2. Giving your site visitors a clear path to action (buy, fill out, etc.)
3. Updating your reviews and testimonials (reflect where your business in now)

At the end of the day, no one builds a business alone. We rely on our customers, our teams, and our communities to grow. A website is part of that bigger picture, a tool that helps you serve others.

This type of content is just a taste of what you can expect in each week’s Fresh Look Friday blog. If you’d like insights like these delivered straight to your inbox, sign up for the newsletter here: http://jasonhunterdesign.com/fresh-look-friday/.