Helping improve Peachtree City’s retail economy is one of the larger tasks on the plate of Joey Grisham, the city’s newly-hired economic development coordinator.

Grisham also said he is looking forward to “getting to know” local industries and identifying any expansion plans to determine how the city can assist those companies.

As a retail market consultant, Grisham has developed a large network of contacts with realtors, developers, site location consultants, retailers, and corporations that will be of benefit to Peachtree City, officials said.

Grisham will be working on a long-range economic development strategic plan in conjunction with the Development Authority of Peachtree City and the Fayette County Development Authority to “enhance the business climate,” city officials said.

Another task Grisham will undertake is creating professional marketing materials and updates to the city’s website to include more economic development information to help recruit new businesses to the community.

Grisham previously worked in Keller, Texas, which coincidentally was named the 7th Best Place to Live by MONEY Magazine, just ahead of Peachtree City in 8th place.