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DTSTART;TZID=America/New_York:20260616T160000
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UID:10003044-1781625600-1781636400@thecitizen.com
SUMMARY:StartUp Fayette: The Friction Audit
DESCRIPTION:The Friction Audit \nFinding the Hidden Bottlenecks Slowing Your Business Growth \nPresented by Jason Bass \nMost businesses don’t stall because of bad ideas.\nThey stall because of friction. \nConfusing messaging. Broken customer journeys. Slow follow-up. Operational chaos. Too many steps. Disconnected systems. Lack of trust. Internal inconsistency. \nAnd often\, founders are simply too close to the business to see where those bottlenecks exist. \nAt the June StartUp Fayette event\, Jason Bass will lead an interactive workshop experience designed to help entrepreneurs identify the hidden friction points preventing their businesses from growing efficiently and sustainably. \nThe evening begins with a guided tour of Trilith Live and The Nexus Community\, framed around how intentional environments\, systems\, and design influence behavior\, creativity\, and collaboration. From there\, attendees will move into a hands-on workshop exploring where friction hides inside growing businesses – from marketing and messaging to operations\, onboarding\, customer trust\, and team communication. \nParticipants will complete a practical “Friction Audit” of their own business\, evaluating things like: \n– Website clarity\n– Customer journey gaps\n– Follow-up processes\n– CTA effectiveness\n– Social proof\n– Operational inefficiencies\n– Repetitive manual work\n– Areas where customers commonly get confused or drop off \nThe session will conclude with a practical framework for prioritizing what to fix first – focusing not on perfection\, but momentum. \nWhether you’re a founder\, creative\, entrepreneur\, or business leader\, this workshop is designed to help you uncover the invisible obstacles slowing your growth and leave with actionable next steps. \nEvent Schedule \n4:00–5:15 PM – Trilith Live / Nexus Tour\n5:30–7:00 PM – Workshop Experience \n📍 The Nexus Community at Trilith Studios\n🍕 Pizza included\n💲 $10 Chamber Members | $15 Non-members \nRegistration is encouraged.
URL:https://thecitizen.com/event/startup-fayette-the-friction-audit/
LOCATION:The Nexus Community\, 461 Sandy Creek Rd\, Fayetteville\, GA\, 30214\, United States
CATEGORIES:Business,Education,Entrepreneurial,Events,Fayetteville
ATTACH;FMTTYPE=image/png:https://thecitizen.com/wpimport/wp-content/uploads/2026/05/June-16.png
ORGANIZER;CN="Jason Bass":MAILTO:grow@thenexus.community
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