PTC gourmet grocer Fresh Market to open March 9

The Fresh Market specialty grocery store will open its Peachtree City location Wednesday, March 9 at 9 a.m. at the Peachtree Crossing shopping center, company officials have announced. The first 1,000 customers on opening day will get a reusable shopping bag and a sample-sized bag of the company’s gourmet coffee.

There also will be chef demonstrations, outdoor grilling and food sampling throughout the store.

The new Peachtree City store will house over 21,260 square feet of culinary delights, including a bakery that produces 30 freshly baked breads and 14 different varieties of pie daily, a full service meat counter with freshly ground beef, a wide selection of ready-to-serve entrées, fresh seafood delivered to the store several times per week, and more than 200 imported and domestic cheeses, as well as a bountiful produce department with more than 400 items and a large organic selection.

Also, customers attending the grand opening will be invited to enter into a drawing to win The Fresh Market Pantry. Valued at approximately $1,000, the Pantry is a collection of The Fresh Market’s own TFM-branded favorites, including spices, stocks, pastas, pancake mixes, gourmet sauces, jams and more to fill the lucky winner’s kitchen cupboard.

The Fresh Market’s inviting atmosphere is reminiscent of old-world European markets, said Craig Carlock, the company’s president and chief executive officer.

“Our customers enjoy shopping in an environment that appeals to all the senses,” Carlock said. “The smell of freshly brewed coffee and bread right out of the oven, the sound of classical music, soft lighting with antique décor in an intimate setting, and the ability to select and taste fresh, high-quality products all work together to create surroundings where customers are encouraged to experience the food.”

The store will offer “unparalleled product selection and expert customer service in an inviting atmosphere,” the company said in a news release.

The store team is important to the company, as team members will often be found sharing cooking advice and their favorite tips to help customers create the perfect meal.

The company is bringing approximately 90 jobs to the area, with most positions being filled with local residents, the company said.

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